Sofdesk announces marketing star Michele Magee to be part of its board of directors

Montreal, Canada – July 20 2017

More good news from Sofdesk! Following their announcement that Kelcy Pegler Jr. will be joining their board and their recent feature on GTM for their Draw My Roof tool, Sofdesk is excited to announce that Michele Magee will be joining their board of directors.

Michele played a critical role in launching and growing Paramount Equity from 45 to 500 employees. The company’s solar division was acquired by SolarCity in 2013. As part of the transaction, Michele became VP of Sales & Marketing Operations at SolarCity then SVP of Partner Development. She managed over 1400 people directly; developed a network of 150,000 solar ambassadors; established successful partnerships with recognizable brands like The Home Depot, Best Buy & DirectTV. As part of her list of accomplishments, Michele also trained more than 7900 new sales professionals in one year and contributed to the tripling of installations completed by SolarCity from 2013-2016.

"I’m thrilled to join Sofdesk’s board. Customer’s deserve an outstanding experience when they make the important transition to clean energy or invest in other valuable home improvements. As I’ve experienced first-hand, both large and small providers struggle to develop the powerful software tools necessary to stimulate and manage these projects. Sofdesk’s platform finally provides an end-to-end solution that closes this significant gap." Says Michele.

"We are very pleased to have Michele joining the board. Her significant marketing background and her previous role as Chief Marketing Officer with Paramount Equity will be extremely valuable to the company as it grows its revenue and expands its customer base in the solar industry" said Wally Hunter, Managing Director – EnerTech Capital

"Michele’s 25+ years of B2B & B2C Marketing experience will really benefit Sofdesk on all fronts. I believe she shares the same vision as us when it comes to accelerating the growth of solar energy and what avenues are the most efficient to do it. We’re really excited to work with her and bring more value to our clients." Says Lennie Moreno, Founder & CEO of Sofdesk.

Last March, EnerTech Capital and BDC Capital announced an investment of $3 million in Sofdesk Inc. as part of their Series A round.

About Sofdesk

Sofdesk is a leading software company offering sales acceleration for multiple markets including solar, roofing and utilities. By offering an all-in-one solution, Sofdesk allows companies to scale much quicker and strengthen their infrastructure through project management, automation, sales leads, data and advanced quoting tools to bring any project from contact to completion rapidly.

Contact: Lennie Moreno,, 514-712-4567

About EnerTech Capital

EnerTech Capital invests in companies that offer products or services that dramatically improve the profitability of producing or consuming energy. Founded in 1996, the firm has managed approximately $500 million and has delivered over 35 exits. EnerTech Capital is currently investing out of its fourth fund and has offices in Philadelphia, Toronto, Montreal, Calgary and San Francisco.

For more information, please visit:

Contact: Wally Hunter,, 416-383-8563

About BDC Capital

With more than $2 Billion under management, BDC Capital is the investment arm of BDC, serving as a strategic partner to Canada’s most innovative and high potential firms. It offers a range of equity, venture capital and flexible growth and transition capital solutions to help Canadian entrepreneurs scale their businesses into global champions. To find out more, visit

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